Dare to Challenge Yourself and Your Team
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B-Scale challenge
momentum
Joy, the fearless entrepreneur dared to dream big and turned her passion into profit with Business Scaling Challenge Momentum by THE LEAD ICON. As the proud owner of a Australian Inbound Tour Operating Business, Joy knew she had something special to offer—but she needed a roadmap and expert guidance to turn her vision into reality.
Armed with determination, Joy transformed her travel packages and tourism products into a thriving and creative tour agency. From deeply understanding the needs of her target audience to mastering digital marketing, Joy significantly advanced towards her financial goals and reorganised her business and life by the end of the Challenge.
Ready to follow in Joy's footsteps and unlock your full potential as a business owner? Join one of the THE LEAD ICON Challenges and turn your business into a wild success.
B-Scale challenge
the architect
When Anthony started the Architect Challenge, his business already had momentum.
Revenue was growing and opportunities were coming in, but the company leaned heavily on him to keep everything moving. Decisions flowed through Anthony. Strategy lived mostly in his head. As the business grew, so did the pressure. What looked like success on the outside felt increasingly fragile on the inside.
Architect helped Anthony step out of constant execution and into the role of architect. Instead of reacting to problems, he began designing the systems, strategy, leadership structure, and culture that shape long-term performance.
Over time, founder dependence eased. Leaders stepped up with confidence. Decisions became clearer and faster.
The result was a business that could scale with clarity and resilience, and a CEO who could finally lead at a higher altitude without carrying everything alone.
the 7 Part
challenge
Luke hit the ground running with THE LEAD ICON's 7-Part Challenge. He was sick and tired of struggling with stress and his fears in scaling his business. Despite having a strong passion for the retail industry and a unique vision for his company, Luke needed some help to overcome his unhelpful beliefs, thoughts and habits so he could elevate his retail business to new heights.
Through the 7-Part Challenge, Luke learned how to set clear boundaries, take better care of himself and turned around the conflict he was experiencing with his cofounder. With a deeper understanding of what drives him and types of relationships he wants, Luke was able to translate that into improving his leadership performance.
Within a year, he was able to enter new markets, and increase his revenue by 150% . Today, Luke's company is a much stronger position and he is a more effective and fulfilled leader.
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