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Free Business

This assessment will uncover the strengths and weaknesses within your business, and recommend the steps required to ensure long-term sustainable success. 

Do Your Growth & Sales
Keep You Up at Night?

From understanding your business challenges to stepping up to new levels of business success, THE LEAD ICON brings together cutting-edge tools and processes to optimise your growth strategy, revenue and brand.

Why The Lead Icon?


We conduct a comprehensive business diagnostic review to help you build a stronger company


With our help you will gain a global and future perspective and develop the necessary skills 


Empower and align your team, management and board by making more profitable and intelligent decisions


Transform your brand, leadership and business to create a leap in value and make more money


Our Founder

Dijana is an experienced entrepreneur, innovator, speaker, and business leader, who draws high-level experience from industries including, publishing, construction, technology, law, fashion retail, film & TV, consulting, and health. After successfully exiting two businesses, Dijana knows about scaling an enterprise and turning business challenges into success. There was a moment in her last company where it was growing rapidly and it left her feeling constantly overwhelmed. Dijana realised that she was taking the wrong approach to implementation, expansion, and investment, this compelled her to develop a game-changing solution that accelerates innovation and growth for businesses. Dijana actively gives back by coaching future entrepreneurs studying at Macquarie University and holds an MBA from Macquarie Business School.

Go on and take The Business DNA Analysis test now!

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