Your Business DNA Assessment
Result Percent Invisible
Welcome to The Lead Icon's Business DNA Analysis Questionnaire
This evaluation tool will uncover the strengths and weaknesses within your business, and recommend the steps required to ensure long-term sustainable success. After completing this assessment you will be given detailed results on how your business can benefit from The Lead Icon's resources.
Please follow the outlined guide featured below:
1: Click onto the "Click Here To Begin" button below.
2: You will be redirected to the first page of questions where you will be able to begin selecting your responses.
3: By clicking "BACK" and "NEXT", will allow you to move through each section of this tool.
4: Once you have finished, you will be asked to fill in your details before progressing to your personalised results page.
5: With this personalised results page, both you and The Lead Icon can work together towards growing your business to its' full potential.
Result Average
Result Percent
Leadership & Capability
Leadership & Capability Percent
Leadership & Capability Feedback
Talent & Culture
Talent & Culture percent
Talent & Culture Feedback
Customer Centricity & Success
Customer Centricity & Success Percent
Customer Centricity & Success Feedback
Business & Strategic Impact
Business & strategic Impact Percent
Business & Strategic Impact Feedback
Growth, Management & Innovation
Growth, Management & Innovation Percent
Growth, Management & Innovation Feedback
Brand, Sales & Marketing
Brand Sales & Marketing Percent
Brand, Sales & Marketing Feedback
Financial, Legal & IP
Financial, Legal & IP Percent
Financial, Legal & IP Feedback