Accelerate Your Growth Journey
From understanding your business challenges to stepping up to new levels of business success, THE LEAD ICON brings together cutting edge tools and processes to optimise your growth strategy, revenue and brand.
Our Solutions
Why THE LEAD ICON?
We conduct a comprehensive business diagnostic review to help you build a stronger company
Data driven & bold approach with a customised and adaptable blueprint
Focus on your
whole business, implement and monitor
Transform your brand, leadership and business to create a leap in value
Empower and align your team, management and board
Global and future perspective

Our Story
Our Founder
Imagine a world where business aspired to be something better. A world where staff are engaged, skilled and motivated, and customers receive true value for money. Imagine a world where we all worked together to increase economic and societal value and contributed to solving the major issues we face. Now wouldn't this be a more genuinely rewarding way to work and live. This is why we exist. Our vision is to bring inspiration, innovation and sustainable growth to enterprises worldwide. THE LEAD ICON is dedicated to building strong and dynamic business sectors and exclusively caters to service centric businesses. We work with our customers to discover untapped demand, build brands that stand apart and implement compelling strategies. We are with you all the way.
Dijana is an experienced entrepreneur, innovator, speaker, writer and business leader, who draws high level experience from industries including, publishing, technology, law, fashion retail, film & TV, consulting and health. With two successful business exists behind her, Dijana knows about scaling an enterprise and turning business challenges into success. There was a moment in her last company where it was growing rapidly and it left her feeling constantly overwhelmed. Dijana realised that she was taking the wrong approach to implementation, expansion and investment, this compelled her to develop a game changing solution that accelerates innovation and growth for businesses. Dijana is an advisory board member for the Macquarie University Incubator and holds an MBA from Macquarie Business School.