Accelerate Your Growth 

From understanding your business challenges to stepping up to new levels of business, team and individual success, THE LEAD ICON brings together cutting edge tools, frameworks and processes to optimise your growth strategy, revenue, people, operations and brand.   

Do Your Growth, People & Sales

Keep You Up at Night?


Do Your Growth, People & Sales

Keep You Up at Night?

Our Solutions

Growth & Innovation Architecture

Our business growth and innovation solutions will help you meaningfully connect with your customers and at the same time scale and transform your business. Whether you want to strengthen or reimagine your existing business model, expand inside or outside of Australia, we are your perfect partners to help you reach your big scary vision. 

 Mentoring, Programs & Experiences

The success of a business starts with a clearly defined and aligned leadership vision that seamlessly permeates throughout the entire organisation. Our programs are a must for founders and leaders who want to meet critical modern challenges head on and create greater value that inspires their teams, shareholders, investors and all stakeholders.


We conduct a comprehensive business diagnostic review to help you build a stronger company

Data driven & bold approach with a customised and adaptable blueprint

Focus on your

whole business, implement and monitor

Transform your brand, leadership and business to create a leap in value

Empower and align your team, management and board

Global and future perspective


Our Story

Our Founder

Imagine a world where business aspired to be something better. A world where staff are engaged, skilled and motivated, and customers receive true value for money. Imagine a world where we all worked together to increase economic and societal value and contributed to solving the major issues we face. Now wouldn't this be a more genuinely rewarding way to work and live. This is why we exist. Our vision is to bring inspiration, innovation and sustainable growth to enterprises worldwide. THE LEAD ICON is dedicated to building strong and dynamic business sectors and exclusively caters to service centric businesses. We work with our customers to discover untapped demand, build brands that stand apart and implement compelling strategies. We are with you all the way.

Dijana is an experienced entrepreneur, innovator, speaker, writer and business leader, who draws high level experience from industries including, publishing, technology, law, fashion retail, film & TV, consulting and health. With two successful business exists behind her, Dijana knows about scaling an enterprise and turning business challenges into success. There was a moment in her last company where it was growing rapidly and it left her feeling constantly overwhelmed. Dijana realised that she was taking the wrong approach to implementation, expansion and investment, this compelled her to develop a game changing solution that accelerates innovation and growth for businesses. Dijana is an advisory board member for the Macquarie University Incubator and holds an MBA from Macquarie Business School.

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One day soon when you've grown your business to its fullest potential, ask yourself what more can we do to make a difference? Never stop adding value and solving challenges that will benefit others and future generations. 

Dijana Dragomirovic

CEO & Founder


Ready to Accelerate Your Growth Journey?

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