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©2019 by THE LEAD ICON. 

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 Into an

Iconic One

Our Work

THE ACCORD GROUP provides alternative dispute resolution services to organisations in Australasia. After the new CEO took over in 2017, the company experienced a series of setbacks. With a strong legacy and product excellence, it was time to reshape and change the company's direction.

DISRUPTING LAW

THE ACCORD GROUP

Despite the challenges in customer acquisition, differentiation and lack of consumer understanding of the benefits of ADR over litigation, THE ACCORD GROUP and THE LEAD ICON are creating a two tier transformation program that will position the company as the leader in ADR . 

STORY

SOLUTION

OUTCOME

The first phase toward business transformation was to improve the company's.financial position, sales process, marketing strategies and build a targeted customer acquisition campaign. The CEO is committed to weekly mentoring sessions that is helping bridge leadership gaps and instill a new found confidence. The second phase is underway where we are creating new product innovations that will disrupt ADR and litigation processes.

Comprehensive Business DNA Health Check

Leadership mentoring

Personal Brand Strategy

CX and CRM

Comprehensive internal and external analysis

Business Model Analysis

Marketing, Branding, Sales

Strategy

Digital Operations

Financial Management

VGT are changing the way people interact, work, live and enjoy glass. Using the latest technology in digital printing VGT can replicate any image on glass. Despite getting positive feedback from customers, they have struggled to grow their business and capture first mover competitive advantages. 

DIGITAL ARTISTRY 

VISUAL GLASS TECH (VGT)

VGT partnered with THE LEAD ICON to change their customer experience, processes, strategy, sales and marketing. THE LEAD ICON performed a top to bottom review and worked with the founders to address every issue. Experiments were conducted to roll out appropriate changes. 

STORY

SOLUTION

OUTCOME

The experience reinvigorated the founders passion and WHY. VGT adopted a dual transformation approach, where their core offering is reaching and converting desired targets and they have committed to innovation being at the heart of their model. A second product is now being tested. Watch this space.

Comprehensive Business DNA Health Check

Leadership & business mentoring

CX & CRM

Comprehensive internal and external analysis

Marketing, Sales, Brand and Social Media

Content Creation

Business Strategy

Operations and Capacity Utilisation

Future blueprint

It is predicted that by 2030 Emotional Intelligence (EI) will be the most critical skill. With automation, AI and the robotic age upon us, entrepreneurs, teams, employees and university students will need to dedicate an increasing amount of time to continual learning and mastering EI in order to thrive and maintain competitive advantages.

EMOTIONAL INTELLIGENCE

MACQUARIE UNIVERSITY

THE LEAD ICON designed and presented a two-day intensive  and interactive "Emotional Intelligence & Entrepreneurial Mindset" program for Macquarie University. The program delivered ready to integrate strategies on how to gain more self awareness, build confidence, strengthen relationships, develop resilience and more.

STORY

SOLUTION

OUTCOME

98% of participants shared positive feedback and were successful in taking steps and making immediate change in their professional and personal lives. The program successfully empowered participants to develop the right mindset, identify behaviours that were no longer helpful, communicate more effectively and take purposeful action. A truly special program that helps participants stand apart in today's very competitive landscape,

Riding The Emotional Start Up Roller Coaster

Your Why and Purpose

Embracing Failure and Uncertainty

Personal Brand Mastery

Vocal Intelligence

Presenting With Influence

Managing a 30 hour Day

Making Smart Decisions & Risks

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Bridge Street Capital are specialists in raising capital for small cap publicly listed companies. A fiercely competitive industry where relationships make or break a deal. Bridge Street struggles with irregular cash flows, executing correct marketing strategies and attracting high performing and self motivated staff. 

INNOVATING IPO

BRIDGE STREET CAPITAL

Our comprehensive enterprise health check uncovered fault lines in the company's vision, business model, service differentiation, customer acquisition and retention process. The first step was to provide scenarios to the leadership team and then select the best path to realising its vision. 

STORY

SOLUTION

OUTCOME

After exploring Bridge Streets business model, THE LEAD ICON helped the leadership team realise that it was trying to be all things to its customers.  Rather than expand its services, the focus is now on becoming global leaders in end to end IPO and capital raising solutions. 

Comprehensive Business DNA Health Check

Leadership mentoring

Scenario planning

Comprehensive internal and external analysis