Unique Solutions

Smart growth is in our customers' DNA and we have the privilege of working with industry trailblazers. Our expertise has helped companies and teams exceed their expectations and there is no one model that fits all, every customer is unique.

Find out below and on our LinkedIn page how we helped our customers thrive.

Automation Tripling Revenue

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The Challenge

Against a backdrop of lockdowns and industry hyperbole, how do you output more building defect reports, without increasing the hours of the team and adding more costs to the bottom line? 

This leading Australian construction and design expert approached THE LEAD ICON to provide solutions that would transform their operational job scheduling and customer communication systems. In addition, automating customer booking processes and reports.

Our Approach

The first step was to conduct a comprehensive Business DNA Analysis which revealed all underlying people, customer, process, operational, financial, technological, and promotional obstacles.


After providing a current state report the customer and THE LEAD ICON developed specific strategies to help the company achieve their desired goals and objectives.

The Results

Automation and technology development improved report volume output and decreased the turnaround time needed to write and deliver reports. Revenues tripled, while individual capacity increased by 40% without requiring staff to work longer hours.

A Patient and Doctor
Centred Health Model

The Challenge

The health and wellbeing industry is on the brink of large-scale disruption. In a future of health that’s defined by data and technology, what role will patient-driven care and privacy play? This fast-growing Australian medical and health network is aiming to solve this problem by focusing on scientific personalised wellness approaches, transforming the current health ecosystem, and supporting medical innovations that will help ensure Australians live healthier, longer, and more productive lives.

Our Approach

The first step was to conduct a Business and Industry DNA Analysis, which also involved consultation with various health industry actors to uncover clinician pain points, patient challenges, treatment innovations, and regulatory and organisational obstacles. 


Working with the board, senior management, the support team, and key partners a scale-up strategy was developed. THE LEAD ICON is helping the network implement and monitor strategic priorities, critical milestones, and success factors. 

The Results

The network is now the fastest growing inclusive medical and health professional organisation in Australia. Its membership numbers continue to grow and its reach is national. The network offers experiences for medical, health clinicians, and the wider Australian community who are after trusted, personalised and safe health and wellbeing services. Events, educational programs, research opportunities, medical resources, and medical-legal support are offered to all members.

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Building A High Performance Team

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The Challenge

Attracting skilled and experienced employees is the number one challenge for many businesses. While technology and automation can help businesses scale faster and smarter, without a team who can utilise technology to its fullest capacity, growth will be underwhelming and expensive.

Our Approach

An emerging and fast-growing company who are experts in building fire safety, approached THE LEAD ICON because they had no problem attracting skilled and motivated university graduates, the problem was senior employees were very difficult to attract. Our customer’s team was not experienced in handling complex jobs on their own. This left the CEO and founder overwhelmed and overworked.

The Result

After developing a performance and development program for everyone, plus empowering the CEO to delegate more and allow individual team members to take on more risk and responsibility, the team started to act more cohesively and proactively. Stress and chaos were dramatically decreased, and revenue and capacity increased.

Going Digital to Transform
Immigration Experiences

The Challenge

Countries use skilled international labour to fill skill gaps. Currently, there is a global skills shortage causing a tight labour market and affecting company growth. Our client identified a gap in the market and wanted to create a workforce solutions strategy. In addition to this, they needed help to automate and streamline the Visa application process. Communication and obtaining important documentation was major pain point. 

Our Approach 

The first step was to conduct a comprehensive Business DNA analysis. We then redesigned the entire customer journey, experience, and communication process. A new strategic plan was created to incorporate changes in hiring, people and culture, the way the company marketed their services, and operational systems to improve productivity and growth.

The Results

Improved utilisation of key software and automating processes played a central role in shifting work flow and cash flow. New staff were hired and trained and the entire application process was automated and streamlined. Our clients' response times do not deliver faster communications, increased customer referrals, expansion of services, and an enhanced customer experience.

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Powering Business Growth Across Australia

and The Rest of the World